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October 6, 2017
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Oct. 6, 2017

Congratulations to Our Newest COPM and COPM-C Designees
Please join the AOA in congratulating Dena Walker, COPM, and Jason Luchterhand, COPM-C, on becoming our most recently certified practice management professionals! Dena is the practice manager of Wake ENT Specialists in Cary, NC, and Jason is the senior membership development manager at Audigy Medical. Earning your Certification in Otolaryngology Practice Management (COPM)or Certification in Otolaryngology Practice Management - Corportate (COPM-C) is now more attainable than ever with the convenience of computer-based testing. Be sure to send your congratulations to Denaand Jason. The AOA thanks you for your commitment to otolaryngology practice management and lifelong learning!


Six Effective Strategies to Boost Online Reputation for Physicians

Source: Reed Tinsley, CPA

Online reviews are a powerful influence and critical component in every physician’s online identity and marketing strategy. An effective reputation creation strategy coupled with robust and abundant directory listings can add a steady stream of patients to your waiting rooms. Notice that I mention reputation creation, rather than reputation management. There is a measurable difference in proactively creating a positive online reputation strategy versus merely managing reviews or replying to negative reviews. And yes, you will receive negative reviews no matter how hard you try to provide your best in physician services. Negative reviews should be dealt with in a specific manner. We will visit negative reviews further in this article. Read the full article here.


Our members are AOA’s biggest asset! This periodic feature will showcase our dedicated members from across the country and why they continue to be a part of the only association dedicated to the unique specialty of otolaryngology practice management.

Why Does Kathy Layne Belong to the AOA?

"When I joined ENT Associates of Savannah PC almost 10 years ago, the Senior Physician said that all of our physicians were members of the 'Academy' and that I needed to join AOA. I did and have attended AOA conferences ever since."



Communication is Key to Employee Engagement
How good is your employee communication?Do you only communicate via organized staff meetings? Try creating a periodic company newsletter and take the time to figure out a snappy name for it. Include any of these topics: employee birthdays and anniversaries; introductions of new employees and providers; awards your company has won; feature an employee every month and maybe ask them a set of silly questions; upcoming company events; news about your area that has nothing to do with work. Include with your paychecks or post on a bulletin board. Not sure if your employees read it? Periodically slip in a contest with a reward (gift card, a few hours of PTO, etc.) and put a tight deadline on submission of entries.You’ll know quickly if they’re reading it!


Stay Up-to-Date by Reading the AOA Blog
The AOA blog is a members-only benefit with great practice management information updated several times a week. Have you checked out the blog yet? Check out a blog post below about marketing plans and why they are important to your practice. Read the blog frequently for more great business and practice management tips.


Marketing Plan

If you spend any amount of time among a gathering of medical professionals who work in a clinical setting, they will all tell you the same thing: “That may be true for most medical practices, but OURS is different.” For the most part, that statement is true. We work in different geographic locations influenced by different patient demographics, our staff is made up of different personalities and some tend to think further outside the box than others. But despite all our differences, we all have one thing in common: we struggle to say what exactly makes us unique. More importantly, we have difficulty knowing how to best get our message across to our desired audience through a variety of channels. Read the full blog post here.


Educate yourself and your office with AOA webinars. Learn about several upcoming titles below. Visit the AOA Webinars page to register. Secure your education for 2017 with the 2017 AOA webinar subscription for the low member rate of just $349.

Oct. 11 @ 1 p.m. Eastern |
"Cracking the Code (Audigy Webinar Series, Part II)" presented by Debbie Abel AAPC APPROVED

Oct. 25 @ 1 p.m. Eastern | "Itemizing Hearing Aid Services, Third-Party Payers (Audigy Webinar Series, Part III)" presented by Debbie Abel AAPC APPROVED

Nov. 29 @ 1 p.m. Eastern | "Coding Updates for 2018" presented by Teresa Thompson, CPC, CMSCS, CCC

Association of Otolaryngology Administrators
2400 Ardmore Blvd., Ste. 302
Pittsburgh, PA 15221
p: 412-243-5156 | e:

AOA Office

2400 Ardmore Blvd., Suite 302
Pittsburgh, PA 15221
Phone: 412-243-5156
Fax: 412-243-5160

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