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AOA NOW: September 1, 2017
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Sept. 1, 2017

NEW: engagemENT LIVE Polling and Texting

AOA is rolling out its newest member benefit: live text polls with results as engagemENT LIVE! Periodically, you will receive a text survey straight to your phone that you can quickly complete. You will then receive a message later that week with the results. These brief surveys will provide a pulse for what is happening in ENT.

To join, text "engagement" to 77453 to opt in. The system will prompt you to enter your full name and then email address, and you're all set to begin receiving messages!


Help Us Help Others!

The AOA is declaring a donation challenge for members ($100) and supporting companies ($1,000) for Hurricane Harvey relief. If you can't make the suggested donation, anything will help! Make a donation to a cause like the American Red Cross or Houston Humane Society - or any other relief fund of your choosing - to help our fellow AOA members and friends in Texas and Louisiana.


Once you make your donation, please complete this form so we can acknowledge everyone who has assisted during this difficult time. We thank you for your support!


Congratulations to Our Newest COPM-C, Jamie Dunn, COMP-C!

Congratulations to Jamie Dunn, COPM-C, of Audigy Medical for achieving the Certification in Otolaryngology Practice Management - Corporate (COPM-C) designation! Launched last year, this certification is designed to demonstrate the knowledge required to successfully guide practices through their consultations, sales and education to improve the practice of otolaryngology practice management and the business of otolaryngology. Be sure to send Jamieyour congratulations for earning the designation of COPM-C!



There's Still Time to Purchase a Ticket to the Evening Out Event at Topgolf!
A highlight of the conference every year is the annual Evening Out Event. This year's Evening Out Event, generously sponsored by Fuel Medical and Oticon, will take place at Topgolf Las Vegas located at the MGM Grand. Topgolf is an exciting game that combines a driving range with an outfield to create a experience that is part competition, part pure entertainment. This is not your local driving range, and no golf experience is required to have a great time! Your $75 ticket includes unlimited games, a delicious dinner buffet, two drink tickets, bussing to and from Topgolf from the Venetian, and guaranteed fun with fellow attendees! Please contact Caitlin Price to purchase a ticket, or purchase your ticket at the AOA Registration Desk at the conference.


Still not registered for AOA-35? There's still time! Visit the AOA-35 webpage today to secure your spot for the conference.



The use of color in a PowerPoint presentation or on a patient sign in your office can be very powerful and help you persuade your audience. Studies show that the use of color increases interest and improves learning and retention. So, here’s what to use and when – the key is the tone of the color used:


  • In most lighting conditions, use dark colors for background and lighter colors for text and graphics as the eye is naturally drawn to lighter areas and warm colored objects. The more contrast between the background color and the text, the easier it is to see. The best combination is dark blue background with yellow text.
  • Blue evokes peace, tranquility, trust and confidence.
  • Purple makes people think of royalty, wisdom and mystery. It’s an emotional color.
  • Red tends to trigger excitement and emotion. It can mean love or represent aggression, danger or violence, depending on the tone of the color.
  • Pink denotes a lack of seriousness and being unprofessional.
  • Orange evokes feelings of warmth and expansiveness.
  • Green makes an audience feel comfortable, natural, healthy.
  • Yellow will get an audience’s attention faster than any other color. It can mean youthful, warm and sunny but can also trigger danger, attention or caution.
  • Grey is used to promote the idea of quality, practicality, reliability and security.
  • White is used to project honesty or sincerity.
  • Black is not appealing to most audiences as it evokes feelings of being heavy, highly technical or formal and death.
  • Brown means Earth, simplicity and outdoors.
  • Certain combinations of colors create their own meaning. Red, white and blue used together mean unity and patriotic. Even some current cultural influences have created their own meaning, such as red and yellow tougher make most people think McDonalds. While red and green make you think of Christmas, they create something that is hard to read.


Stay Up-to-Date by Reading the AOA Blog
The AOA blog is a members-only benefit with great practice management information updated several times a week. Have you checked out the blog yet? Check out a blog post below about social media and how it relates to the recruiting process. Read the blog frequently for more great business and practice management tips.


Social Media Background Checks

When recruiting, it’s important to follow up on a prospective employee with a background check. Criminal and even financial background checks have become standard while social media background checks are growing in popularity. There are, however, some dos and don’ts when researching a potential employee on social media platforms. Read more about social media background checks on the AOA Blog.


Educate yourself and your office with AOA webinars. Learn about several upcoming titles below. Visit the AOA Webinars page to register. Secure your education for 2017 with the 2017 AOA webinar subscription for the low member rate of just $349.


Recording of "Making Sense of Medicare (Audigy Webinar Series, Part I" presented by Debbie Abel is now available for purchase here. The webinar recording is $49 for members and $75 for non-members.

Oct. 11 @ 1:00 p.m. |
"Cracking the Code (Audigy Webinar Series, Part II)" presented by Debbie Abel AAPC APPROVED!!!
Oct. 25 @ 1:00 p.m. |
"Itemizing Hearing Aid Services, Third Party Payers (Audigy Webinar Series, Part III" presented by Debbie Abel AAPC APPROVED!!!

Nov. 29 @ 1:00 p.m. | "Coding Updates for 2018" presented by Teresa Thompson

Association of Otolaryngology Administrators
2400 Ardmore Blvd., Ste. 302
Pittsburgh, PA 15221
p: 412-243-5156 | e:

AOA Office

2400 Ardmore Blvd., Suite 302
Pittsburgh, PA 15221
Phone: 412-243-5156
Fax: 412-243-5160

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