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AOA NOW: JUNE 9, 2017
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June 9, 2017


It's Here
Let's cut to the chase: The AOA-35 brochure has arrived, and you need to check out it. Seriously - this program kicks butt. And once you're done drooling over the amazing course offerings, be sure to register for AOA-35 online.


Congratulations to Our Newest Certified Otolaryngology Practice Manager, Kimberley Steffenhagen, COPM!
Please join the AOA in congratulating Kimberley Steffenhgan, COPM, on becoming our most recently certified practice manager! Kimberley is the central billing liaison for Pinnacle ENT Associates in Wayne, PA. Earning your Certification in Otolaryngology Practice Management (COPM) is now more attainable than ever with the convenience of computer-based testing. Be sure to send your congratulations to Kimberley. The AOA thanks you for your commitment to otolaryngology practice management and lifelong learning!


Coming Next Week: AOA/AAO-HNS Benchmarking Survey

Check your inbox early next week for the joint AOA/AAO-HNS Benchmarking Survey. This revamped benchmarking survey has a section for administrators to complete (Excel file) and a section for physicians to complete (SurveyMonkey link). Please encourage your physicians to complete the SurveyMonkey portion; it should only take about 10 minutes to answer all of the questions. The Excel file and survey link will be emailed early next week - look for these and plan to complete as soon as possible, as the survey is only open until June 30!



The Fruit of Lessons Learned
Sometimes you’ll succeed…and sometimes you’ll fail. Don’t look at failure as failure. Lessons learned from failed efforts are often more valuable than a task that just went as expected. Recovering from failure is something that takes an inordinate amount of tact, skill and grace.

Don’t react or make decisions based on the fear of failure or of being wrong, rejected or emotionally uncomfortable. These very situations are the greatest opportunities for growth, learning and improved performance.


To fail well:

  • Accept failure as a normal and healthy part of life.
  • Keep trying.
  • Set realistic expectations.
  • Talk about failure (let feelings and facts out by talking with a neutral party).
  • Deal with root causes, not symptoms.
  • Develop alternatives.
  • Imagine the worst outcome.


AOA Blog Highlight: Branding or Marketing?
The AOA blog is a members-only benefit with great practice management information updated several times a week. Have you checked out the blog yet? Check out a preview of a post below, and be sure to read the blog frequently for practice management and business tips!


Branding or Marketing?

For many small business owners, navigating the ways to get their business "out there" can be overwhelming. Marketing and branding are great ways to connect with potential patients. Most people have heard of marketing and branding, but what are they? How can they contribute to your business goals? Do you need both? Read about the differences between branding and marketing on the blog.


Educate yourself and your office with AOA webinars. Learn about several upcoming titles below. Visit the AOA Webinars page to register. Secure your education for 2017 with the 2017 AOA webinar subscription for the low member rate of just $349.

ON DEMAND | "Ransomware and HIPAA Risks - BE VERY CAREFUL HERE" presented by Brian L. Tuttle

June 14 @ 1:00 p.m. Eastern | "Complete the AOA Benchmarking Survey and Get a Copy!" presented by Jeff Boomershine and Todd Blum COMPLIMENTARY WEBINAR!!!

June 21 @ 1:00 p.m. Eastern | "Reg-ent Registry - What's In It for You?" presented by Cathlin Bowman COMPLIMENTARY WEBINAR!!!

June 28 @ 1:00 p.m. Eastern | "Manage Difficult Conversations with Staff, Patients and Doctors" presented by Julie Alexander

July 17 @ 1:00 p.m. Eastern | "Creative Leadership TED Talk" presented by Jonathan Fanning

Aug. 9 @ 1:00 p.m. Eastern | "HIPAA Compliance: Texting and Emailing with Patients" presented by Jim Sheldon-Dean

Association of Otolaryngology Administrators
2400 Ardmore Blvd., Ste. 302
Pittsburgh, PA 15221
p: 412-243-5156 | e:

AOA Office

2400 Ardmore Blvd., Suite 302
Pittsburgh, PA 15221
Phone: 412-243-5156
Fax: 412-243-5160

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