Join us for complimentary education on selling over-the-counter (OTC) hearing devices in the office. Mike Lowry, Director of Business Development at Phonak, will provide an objective assessment of the various pros and cons of selling OTC hearing devices, and then highlight possible examples of models that would be viable for your practice.
This course will present an overview of the current OTC hearing product offerings as well as associated business growth opportunities. Participants will learn about the benefits associated with successfully introducing OTC hearing products in their offices. Case studies as well as tips and tricks to ensure continued growth and market penetration will also be discussed.
- Discuss the opportunities/challenges associated with OTC hearing devices.
- Describe the training and tools required to maintain successful OTC hearing device business.
- Identify potential barriers to success as well as identify solutions to remediate any perceived problems.
Speaker: Mike Lowery
Mike Lowery is Director of Business Development at Phonak. Phonak is headquartered near Zurich, Switzerland, and a member of the Sonova Group. The company has developed, produced and globally distributed state-of-the-art hearing systems and wireless devices for more than 60 years.
Mike has over 15 years of experience dealing with small business owners and fortune 500 companies in a variety of capacities. With 10 years of experience in the hearing healthcare industry. Mike received his B.S. in Business Administration, University of Colorado at Boulder, with an area of emphasis in marketing and management. His previous work experience includes National Sales Director for Vivatone Hearing Systems, Managing Director for OTOhealth, Vice President of Sales and Marketing for N’Take Eco durable Products, Senior Account Executive for Qwest Communications and several consulting positions for 3rd party organizations and non-profits, including the Tinnitus Practitioner Association.
*Free for AOA Members; Non-Members pay $49