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Is Your Website Secure?

Posted By AOA, Thursday, August 17, 2017

These days, your website is your digital business card. We can almost guarantee that every new and potential patient will visit your website before scheduling an appointment. Even though your website does not contain government secrets, there is still a chance it will be the subject of a cyberattack. Below are four tips to prevent this from happening. Click here to read more.

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Have you registered for AOA 35?

Posted By AOA, Monday, August 14, 2017

This September, the Venetian Resort in Las Vegas will play host to the Association of Otolaryngology Administrators’ 35th annual educational conference. The event is created specifically for administrators, physicians, coders, managers and anyone who is interested in otolaryngology practice management. From September 17 to 20, participants will receive industry-specific information that can be used to help them implement new ideas and processes back home at their practice. Click here to read more.

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Outings That Promote Team Bonding

Posted By AOA, Friday, August 11, 2017

Employee morale is important. People do their best work when they are excited and energized. While doling out the kudos and pats on the back may work for some, the best way to lift your staff’s spirits is to schedule the occasional out-of-work activity. There are countless team building activities to choose from. Below you will find just a few of our favorites. Click here to read more.

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It’s Time to Take “Stock” of Your Photos

Posted By AOA, Wednesday, August 9, 2017

If your practice is like most, chances are you’ve purchased stock photos in an effort to make your marketing collateral more appealing. Perhaps you’ve used them to add an interesting visual element to your website, or to entice people to read your blog. While these are all valid reasons to utilize stock photos, there are some common pitfalls that can derail your best intentions. Learning how to use stock photos effectively while avoiding these mistakes can mean the difference between earning a potential new patient’s respect and making them run for the hills…or the waiting room of your nearest competitor. Click here to read more.

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What social media should my practice be on?

Posted By AOA, Tuesday, August 8, 2017

With so many options in the social media space, it can be difficult to know exactly where you should spend your time and resources. How do you know where you should have a presence? Like most marketing channels, you should go where your audience is. Click here to read more.

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How to Avoid Employee Burnout

Posted By AOA, Monday, August 7, 2017

Anyone and everyone is vulnerable to burnout. This state of physical, mental and emotional exhaustion can occur for any number of reasons. As an employer, it is your job to be on the lookout for signs and stop it before you lose a talented employee.

Below are some tips on how to prevent, spot and stop burnout in its tracks. Click here to read more.

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Get the Most from Job Postings

Posted By AOA, Wednesday, August 2, 2017

When you are recruiting a new hire, don’t you love sorting through dozens, if not hundreds, of resumes belonging to under-qualified individuals who may or may not understand the position they are applying for? Of course, you don’t. The best way to avoid this hassle is to create a concise, clear job description that outlines specific duties and requirements for the candidate. Click here to read more.

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The Importance of Patient Feedback

Posted By AOA, Monday, July 31, 2017

No one likes to hear a negative comment about themselves; it is even worse to hear something bad about the business you have sunk your blood, sweat and tears into. But refusing to accept criticism is one of the worst things you can do for your clinic. Instead, learn to embrace the opinions of your patients. 

Below are the top five reasons why customer feedback is essential to growing your business. Click here to read more.

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Step Away from the Feedback Sandwich

Posted By AOA, Friday, July 28, 2017

Today’s blog will discuss how to conduct performance reviews that benefit both you and your employees. Oftentimes, performance reviews are the time of year that everyone dreads; managers hate giving criticism and everyone else hates getting it. In addition, contrived compliments to create a “feedback sandwich” may seem insincere. Here are some tips to help alleviate some of the stress of giving – and getting – a performance review. Click here to read more.

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Importance of Networking

Posted By AOA, Wednesday, July 26, 2017

Unless your practice is a part of a larger organization or system, chances are you work independently much of the time. Networking is a valuable tool that can help your practice flourish in different areas.

 

Why?

Not only is it important to get your practice’s name out there, it’s vital for specialty practices to build strong referral networks with primary doctors and other health care providers. Click here to read more.

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