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Earned Media

Posted By AOA, 2 hours ago

If you’ve been involved in any marketing efforts in the past, you know that marketing is multi-faceted. Not only are there different channels in which you can market, there are different ways. As part of one campaign, you may pay for an advertisement in the local newspaper while also having one of the physicians speak about allergies to the faculty at the local public school. Both are important parts of a campaign but they are very different in the way you acquire them. Click here to read more.

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Halloween in the Workplace

Posted By AOA, Monday, October 16, 2017

Halloween is a fun time and a great opportunity to work on team building or include your employees’ families. Halloween parties, costume competitions and opening up the office to nearby trick-or-treaters are all fun activities that you can offer your employees and/or their families, but there are certain ways to go about these activities to avoid a mishap. Click here to read more.

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Religious Gatherings at Work – When Does It Cross the Line?

Posted By AOA, Friday, October 13, 2017

A recent survey sound that almost 90 percent of American adults say that religion is either very important or fairly important in their lives. Since religion makes people happy and happy employees are better employees, it makes sense to combine the two. But before you start holding company sponsored prayer circles, make sure you understand when it crosses the line.

The Civil Rights Act of 1964 gives people the right to have their religious beliefs and practices accommodated in the workplace, within reasonable limits. So now the question is, what is considered reasonable? Click here to read more.

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Know Your Audience

Posted By AOA, Wednesday, October 11, 2017

Every business and organization has an audience. It’s the group or groups of people that you most want to communicate a key message to. The message could be as simple as asking them to purchase a product or more complicated like asking them to donate to a specific cause by participating in walk-a-thon. But how do you know who your audience is? And are they the best audience for your practice? Click here to read more.

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Drug Testing

Posted By AOA, Monday, October 9, 2017

Drug abuse is becoming an epidemic. As many as two-thirds of those who report misusing pain medication are currently employed. Drug users can put a strain on your office, such as dragging down productivity as well as putting themselves and your other employees at risk. Click here to read more.

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Workplace Safety

Posted By AOA, Friday, October 6, 2017

Your employees come to work every day with the assumption that you will keep them safe. While accidents do happen, it is your responsibly to do everything you can to prevent them. Besides the obvious things such as installing sprinklers and having the elevator inspected, below are some safety details you should implement in your office. Click here to read more.

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Establishing Your Brand on Social Media

Posted By AOA, Wednesday, October 4, 2017

According to a 2013 study, 81 percent of consumers research online before making a purchase. They are researching products and services, which might include their next doctor. Most practices have a well-thought out website featuring branding such as a logo, brand colors, images and content, but a potential patient may head to social media for their research. Here are some tips to establish your brand on social media. Click here to read more.

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How to Retain Employees

Posted By AOA, Monday, October 2, 2017

Hiring good employees is just half the battle; keeping good employees on staff is just as important. Below are five tips on how to avoid high employee turnover.

OFFER THE BEST BENEFITS

Health insurance, retirement plans and paid time off are all well and good but to stay competitive you will have to offer more. Telecommuting options, gym memberships and flextime are just a few options that can set you apart from the competition. Small perks such as bagels on Fridays can also go a long way. Click here to read more.

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Marketing Plan

Posted By AOA, Friday, September 29, 2017

Originally published December 9, 2016

If you spend any amount of time amongst a gathering of medical professionals who work in a clinical setting, they will all tell you the same thing: “That may be true for most medical practices, but OURS is different.” For the most part, that statement is true. We work in different geographic locations influenced by different patient demographics, our staff is made up of different personalities and some tend to think further outside the box than others. But despite all our differences, we all have one thing in common: we struggle to say what exactly makes us unique. More importantly, we have difficulty knowing how to best get our message across to our desired audience through a variety of channels. Click here to read more.

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Avoid a Malpractice Lawsuit

Posted By AOA, Thursday, September 28, 2017

In the past, malpractice lawsuits were based solely on errors in medical treatments. This is no longer the case. Current lawsuits tend to focus on how patients feel and how well they were treated by a health care professional or care facility. Follow the below steps to help avoid being at the center of a malpractice lawsuit. Click here to read more.

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