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Plugging the Holes in the Bucket

Posted By AOA, 20 hours ago

Any good practice manager knows that it is far more cost-effective to maintain an existing patient pool than it is to seek new patients. However, sometimes a patient can fall out of the cycle, leaving your practice before they’ve had time to benefit from all the services you offer.

It wouldn’t make sense to pour endless water (money and resources) into a bucket (your practice) if it cannot be contained. Instead of dumping it straight through, you first need to plug the holes in your bucket for retention.

Here’s how to plug the metaphorical holes in your patient bucket. Click here to read more.

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RE-ENGAGING YOUR STAFF

Posted By AOA, Friday, June 23, 2017

The warning signs are there: Your once-stellar employees have started to slip. They spend their downtime scrolling through their phone or checking Facebook on their computer. They’ve started coming to work later and later. They move through the day as though in a trance. Their conversation with patients is lackluster and curt. At the end of the day, they barely wave goodbye as the practically sprint to their car. Your staff is checked out and have lost their spark, and it’s up to you to help them find it again. Click here to read more.

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Cross Promoting Services

Posted By AOA, Wednesday, June 21, 2017

One reason that practices lose patients is because many times, patients are not aware of all of the services you offer! For example, a patient may be referred to you for allergy treatment, but later when their PCP sends them for a hearing test, they may pick an entirely new practice simply because they have no idea that you offer more than just allergy. Click here to read more.

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Graduate Outreach

Posted By AOA, Monday, June 19, 2017

It’s that time of year again - graduation.  This is the perfect time to consider the workload in your practice and how new graduates can contribute to your practice’s growth in the coming months and years.

First, plan for the future and always be recruiting. You most likely have a small or large staff who are supporting your patient interactions. You will either need to hire more or replace others in the near future.  So, it’s critical to consider where you’re going to find new staff before you need them. Click here to read more.

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Front Office Training: Connecting with Patients

Posted By AOA, Friday, June 16, 2017

Whether you like it or not, your patient is essentially a customer, who is coming to you for a product or service. This means that one of the most important parts of running your business is customer service. Nowhere is this more important than in the front office. Your receptionist is likely the first representative of your practice who your patient will encounter. This is why it is essential to train your front desk staff to be warm, inviting and helpful. Here are the most important things to emphasize when training your front desk staff. Click here to read more.

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The Importance of the Patient Experience

Posted By AOA, Wednesday, June 14, 2017

The patient experience has never been so important. As the medical industry shifts from fee-for-service to fee-for-value, a greater emphasis has been placed on quality experiences. Soon your clinic will see reimbursements and penalties based almost entirely on the quality of care. The 2015 Physician’s Index reports 50 percent of providers believe their compensation will transition to a value-based payment model in the next 10 years.

Soon, quality medical care will no longer be defined by just clinical outcomes – every patient’s perception will play a significant factor. This highlights the importance of figuring out how to properly manage the patient experience through your already-established care process. Click here to read more.

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Use AOA to Train your Staff

Posted By AOA, Monday, June 12, 2017

Who couldn’t use more training? Many practice managers want to provide their staff with new resources but don’t know where to start. This is where The Association of Otolaryngology Administrators comes in.

The AOA offers a series of educational training sessions geared toward practice management. These exercises can be completed in the convenience of your own office. A new webinar is posted every few weeks on a variety of topics. Click here to read more.

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Is Sponsoring an Event Worth it?

Posted By AOA, Friday, June 9, 2017

We have all been to sponsored events, whether it was a large race or a small community outing. Maybe you even still have the water bottle or t-shirt with the company’s logo on it in the back of your closet. If you have ever thought about having your clinic sponsor an event, there are a few things to keep in mind before signing the contract. Click here to read more.

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Waiting Room Marketing

Posted By AOA, Wednesday, June 7, 2017

Imagine your friend refers you to a restaurant that serves the best steak in town. You drive there, excited for this new experience, but when you walk through the doors, the chairs are sticky, there’s menus scattered around the floor and the wait staff don’t acknowledge your presence. You’d probably question the quality of the steak, right? Click here to read more.

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Branding or Marketing?

Posted By AOA, Monday, June 5, 2017

For many small business owners, navigating the ways to get their business ‘out there’ can be overwhelming. Marketing and branding are great ways to connect with potential patients. Most people have heard of marketing and branding, but what are they? How can they contribute to your business goals? Do you need both? Click here to read more.

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