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Back-to-School Outreach

Posted By AOA, Friday, September 15, 2017

How often does your practice reach out to local schools, school districts and universities? The answer should be regularly. School and college campuses are a great place to help your practice develop a relationship with the community.

But outreach to an educational institution is far different than marketing to prospective patients. Perhaps you’ve sent direct mailers or had online ads that promote your practice and even sell a particular service. On a campus, marketing and advertising are generally considered unethical but outreach is a way to still connect with this community. Click here to read more.

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