If your practice is like most, chances are you’ve purchased stock photos in an effort to make your marketing collateral more appealing. Perhaps you’ve used them to add an interesting visual element to your website, or to entice people to read your blog. While these are all valid reasons to utilize stock photos, there are some common pitfalls that can derail your best intentions. Learning how to use stock photos effectively while avoiding these mistakes can mean the difference between earning a potential new patient’s respect and making them run for the hills…or the waiting room of your nearest competitor. Click here to read more.