Whether you like it or not, your patient is essentially a customer, who is coming to you for a product or service. This means that one of the most important parts of running your business is customer service. Nowhere is this more important than in the front office. Your receptionist is likely the first representative of your practice who your patient will encounter. This is why it is essential to train your front desk staff to be warm, inviting and helpful. Here are the most important things to emphasize when training your front desk staff. Click here to read more.